Privacy Policy

We value our Customers and are committed to protecting and appropriately handling private and personal information. We take your privacy very seriously.

This Privacy Policy Agreement (this “Agreement”) constitutes a binding legal contract between the customer (“Customer”) and Rooted Steel. By using (“Site”), or ordering any product or service either directly from Rooted Steel or through this Site, or engaging with Rooted Steel’s media, including social media, marketing materials, opt-in emails, or surveys, Customer signifies Customer’s acceptance of this Agreement. Rooted Steel acts as the data controller when processing your data. This Site uses security measures to protect Customer’s personally identifiable information.

  • is the ecommerce website of Superior Precision Sheet Metal Corp, doing business as Rooted Steel.
  • Our postal address is: 4715 N Chestnut St, Colorado Springs, CO 80907
  • You can reach us via email at 

Primary Information Collected and How it is Used

Rooted Steel collects and retains personal information voluntarily provided by Customers to our online store, account sign in, Tech Support contact forms, and Customer submissions (photos, comments, and review.) Primary Customer information may include: Name, address, email address, phone number, username and encrypted password (account login), and type of use (purchase or Customer submission.)

We collect and maintain this data in order to complete transactions, to better facilitate product warranty claims, expedite future purchases, assist in general communications, and target ads to Customer’s area of interest.

All credit card payments are processed using PCI compliant technology to ensure that Customer account information is securely passed to our service provider (“Stripe.”) Rooted Steel does not store Customer financial details.

All communications with our Site and Customer Support are secured by strong SSL (secure socket layer) encryption technology. We make every reasonable effort through appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online to reduce the risk of tampering from unauthorized sources. For Customer protection, we also limit access to Customer data to trained employees directly involved in customer support and analytics.

We do NOT sell or rent our visitor or customer email addresses or phone numbers, or make them available to other organizations for marketing purposes.

Please note, personal information that is publicly posted by Customers on the Rooted Steel website and social media channels in the form of comments, photos, or testimonials, etc. is just that, public. No assumption of privacy should be made regarding this data.


By using this Site or other media properties owned by Rooted Steel, Customer agrees to Rooted Steel’s use of data collection and analytical tracking software. This Site uses cookies. Cookies are small files transferred to Customer’s computer hard drive via Customer’s web browser, unless disallowed by Customer. Cookies may be used to enable this Site to recognize Customer’s browser and capture certain information, including Customer preferences based on past or present usage of this Site. Cookies may also be used compile aggregate data about Site traffic and usage. Rooted Steel may use data collected for advertising and analytic purposes via third party providers, including, but not limited to Google Analytics, Facebook, and WooCommerce.

A Cookie in no way gives us access to your computer. Customer may currently disable cookies on Customer’s browser and/or visit this Site anonymously. Please note, refusing or disabling cookies may limit the user experience of the Site and reduce certain functionalities.

Secondary information Collected and How It is Used

Beyond information Customers provide to us directly, we also collect some non-personal navigational information automatically:

Log Information: Like most providers of services online, we collect information that web browsers, mobile devices, and servers typically make available, such as the browser type, IP address, unique device identifiers, language preference, referring site, the date and time of access, operating system, and mobile network information.

Usage Information: We collect aggregate information about Customer usage of our website—in other words, what was done and when on our site. We use this information to improve your user experience, as well as get insights on how people find and use our Site, so we can continually make it better to meet their needs.

Location Information: Through third party analytics, we may determine the approximate location of your device from your IP address. We use this information to calculate how many people visit our Site from certain geographic regions. We also gather this information directly through shipping quotes and online store purchases.

Rooted Steel uses this aggregate information to further develop and improve our services by adding new features that we think our Customers will enjoy, or to help them navigate our website more efficiently; to monitor and analyze trends, and better understand how users interact with our website, to improve it and make it easier to use; and to monitor and prevent any problems with our website, detect and prevent fraudulent transactions, fight spam, and protect the rights and property of Rooted Steel and others.

Analytic information is retained for no more than 5 years to document historic trends. Personal data is kept as long as needed for warranty, business, and legal purposes.

General Communication Notice

Rooted Steel may contact Customer by means of postal mail, electronic mail, Site notifications, instant message, or other means using the contact information that Customer provides to Rooted Steel. Rooted Steel does not sell or trade personally identifiable information to any third parties. Identifiable information is only transferred to third parties when it is required to complete Customer initiated transactions (ex. payments, shipping) or to our insurers and/or professional advisors, insofar as reasonably necessary, for maintaining insurance coverage, obtaining professional advice, or the establishment, exercise, or defense of legal claims in any form.

Third Party Links and Shared Information

Rooted Steel may promote or provide links to services from outside third parties. By linking to any third party pages, Customer assumes responsibility for any associated risks, and Customer’s usage is governed by the third party’s own privacy policies. Rooted Steel is not responsible for any loss or damages resulting from any dealings with third parties, including Rooted Steel’s affiliates.

Commenting on our posts or messaging us directly from another source (ex. Facebook) provides us with information from that service (for example, your username, basic profile information, and friends list.) We use this information to correspond directly with you in the most efficient way possible, respond to your questions, and invite you to like our page. We do not “farm” your friends list for additional prospective customers.

We may also disclose Customer information in response to legitimate legal requests (i.e. subpoena or court order,) or in the unlikely case of a business transfer (merger, acquisition, or sale of Company and /or its assets.)

Information may also be shared with our third party vendors in the course of doing business in order to smoothly complete requested transactions, such as Zendesk (customer support software,) Mailchimp (or other email marketing software,) WooCommerce (online store,) Facebook (social media and Customer messaging,) and Google Analytics (analytics and marketing efforts.)

Customer Data Protection Rights

You may access or correct your information (email address and password, interests and preferences, and contact information) at any time by clicking on "My Account" at

Additionally, you may exercise your data protection rights, subject to any exemptions provided by law, by reaching out to Rooted Steel via email at

  • To request access, correction, or deletion of your personal data,
  • Object to or request limitation of our use and processing of your personal data,
  • To request portability of this data.

The identity of the person requesting to exercise these rights will be verified in a proactive way prior having any data modified or released to them.

These rights explicitly pertain to persons residing within the EU/EEA, as expressed in the European Union General Data Protection regulation (GDPR), though Rooted Steel will comply with the requests of all of our Customers, if reasonable, in our discretion.

All Customers may “opt-out” of previously consented to marketing emails from Rooted Steel by following the unsubscribe instructions in any such email you receive, or by contacting us through the website. Unsubscribing will not impact your ability to receive emails from us about purchases you have made or shipping information related to these purchases.

Our Site and services are controlled and operated within the United States. By using Rooted Steel services, you agree that your information can be transferred to and used in the United States and in other jurisdictions where we operate.

Please note, this Privacy Policy only covers the activities of Rooted Steel and does not cover the collection of information by any third party advertisers or analytics providers.

What You Can Do

If you feel that this website is not following its stated information policy, you may contact us at the above addresses or phone number.


Rooted Steel reserves the right to modify this Agreement at any time without prior notification. By using this Site or any service from Rooted Steel, Customer agrees to, and must abide by any changes to the privacy policy. Customer is responsible for reviewing this page periodically for changes.